Crazy Johns

Ability to bring new products to market in as little as 5 days.

http://www.crazyjohns.com.au/

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Case Studies

Crazy John's Case Study

What you need to know...


Crazy Johns had a vision to create the ultimate customer experience; one that balanced the demands of a dynamic phone retailer business with the escalating expectations of its customers across multiple engagement channels. They sought a customer service and sales platform capable of quickly on boarding additional brand partners each with their own individual brand identify, of delivering new products to market quickly and that could scale and connect customer sales and service requests across all channels seamlessly.

Sword Ciboodle has provided a multi-channel business process platform capable of quickly connecting to many in-place systems that now exposes consistent information and process to customer serving staff in branches and in the contact center as well as to customers online.

Achievements include:

  • Ability to bring new products to market almost 6 times faster - in as little as 5 days
  • Ability to launch new MVNE in under 6 weeks
  • 360 view of the customer across multiple engagement channels
  • Increased first contact resolution
  • Significant increase in sales in first 3 months

In a business environment where speed-to-market is imperative to us maintaining our competitive edge, the Sword Ciboodle platform allows us to innovate and execute at the breakneck speed we require.

Murray Felton, Chief Technical Architect, Crazy John’s

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Press Releases

ciboodle goes Crazy at the Australian Contact Centre Summit

ciboodle goes Crazy at the Australian Contact Centre Summit

Telecommunications customer, Crazy John's to deliver case study presentation

ciboodle, (formerly Graham Technology), will be ramping up its ANZ launch at the Australian Contact Centre Summit in Sydney. With close to 10 years experience delivering enterprise wide solutions to blue-chip companies in Australia and New Zealand, Crazy John's is the region's newest member to join the ciboodle community.

The Australian telecommunications giant chose ciboodle for its unique approach to contact centre process management, which combines the agility of BPM and the richness of CRM. As part of the celebration of the project's success, Stephen Tuffley, Head of Operations at Crazy John's will be speaking at the Summit about their complete business and IT transformation to achieve the key objective of improving customer service, customer choice and cost control across all customer touch points.

The Australian Contact Centre summit is being held at the Sydney Convention Centre on Wednesday 2nd and Thursday 3rd July, and is the industry event of the year for any business looking to improve customer service, break down silos and streamline process for both contact centre and enterprise wide operations. On average ciboodle is proven to cut training times by 52%, reduce call hand-offs by 25% and reduce average handling times by 23% and so the Contact Centre Summit is the perfect environment for ciboodle to ramp up its launch in Australia.

With Gold Sponsorship, ciboodle will be giving live demos of the product, participating in the technology Q&A session and in true ciboodle fashion - sharing in a glass of champagne with all delegates at the networking evening.

About ciboodle

For over 20 years, ciboodle (formerly Graham Technology), a wholly owned subsidiary of Sword Group, has helped improve the way large organizations interact with their customers. Provider of the award-winning customer interaction software suite, ciboodle, the company also offers a range of professional technology services. This proven combination attracts and retains high-value customers for ciboodle's clients, while reducing their operational costs.With industry experience in a multitude of sectors, the company is consistently recognized by industry analysts as one of the world's leading customer-centric technology providers.

www.ciboodle.com

Media and analysts contact:
Lisa Goodwin
Marketing Manager ANZ

t +61 (0)292 649 566
m +61 (0)420 928 131
f +61 (0)292 649 588
e lisa.goodwin@ciboodle.com

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ciboodle launched in Australia with Crazy John's deployment

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