Sword Ciboodle celebrates record year in Australia

CRM software company doubles profits and moves to new offices

Sydney, Australia – December 21, 2008 - Sword Ciboodle, provider of customer-oriented business software and services, has achieved a record year's business in Australia, represented by a doubling in profit in 2008 over 2007. The company's continued success and expansion will see it move offices to a more spacious location in the Sydney business district.

Sword Ciboodle Receives 2008 Product of the Year Award Presented by Customer Interaction Solutions Magazine

Sword Ciboodle, provider of customer-oriented business software and services, announced today that it has received a 2008 Product of the Year Award from Technology Marketing Corporation's (TMC®) Customer Interaction Solutions magazine (www.cismag.com), the leading publication covering CRM, call centres and teleservices since 1982.

Sword Ciboodle is the award-winning business-process-driven CRM software product for multi-channel contact centres. Targeted primarily to large companies in sectors such as banking, insurance, retail energy, retail telecommunications and media and consumer goods, it is the only BPM-based CRM product that enables all service channels natively from a single platform.

"I am pleased to honour Sword Ciboodle for their hard work and accomplishments. Their commitment to quality and excellence benefit the contact centre experience as well as ROI for the companies that use them," said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Interaction Solutions. "For 11 years, Customer Interaction Solutions magazine has recognized the companies which demonstrate excellence in technological advancement and application refinements."

The 11th Annual Product of the Year Award winners will be featured in the January 2009 issue of Customer Interaction Solutions magazine.

"We are delighted to have been recognized for our technology innovation by a leading industry magazine like Customer Interaction Solutions," said Paul White, SVP Sales and Marketing, Sword Ciboodle. "This is another validation of the Sword Ciboodle platform, which is fast becoming one of the customer service industry's most admired products."

For more information about the Customer Interaction Solutions' 2008 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About Sword Ciboodle

Sword Ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword Ciboodle's clients achieve higher revenues from their customers and reduce operational costs. Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.sword-ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally.

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact centre, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by three million unique visitors each month worldwide, according to Webtrends. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference.

For more information about TMC, visit www.tmcnet.com.

Media and analysts contact:

TMC Contact:
Jan Pierret
203-852-6800, ext. 228
jpierret@tmcnet.com

Sword Ciboodle gets a new look for the road ahead

Sword Ciboodle, provider of customer-oriented business software and services, today revealed its new corporate brand, which sees the company adopt the distinctive blue and yellow colour scheme of its parent company, Sword Group.

Originally founded as Graham Technology in 1986, the company launched its groundbreaking CRM software suite, ciboodle, in 2006. Sword Group acquired the company in early 2008, following a stunning first year of sales for ciboodle, which saw a host of new customer wins, spanning seven industries and five countries. The new brand reflects the ongoing integration of the two firms since the acquisition.

"Sword Ciboodle is now well-positioned within Sword Group as the strategic front-end solution for a global leader in high value business applications, and the new brand drives home that connection," said Mike Hughes, COO, Sword Group. "We are looking ahead to 2009 with great cause for optimism, as our business across the globe, and in particular the United States, continues to benefit from the added reach and market penetration of Sword Group."

About Sword Ciboodle

Sword Ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword Ciboodle’s clients achieve higher revenues from their customers and reduce operational costs. Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.sword-ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally.

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.

Sword Ciboodle hosts executive lunch with Forrester Research

Exclusive event for Australian IT leaders at the Park Hyatt, Sydney

Sword Ciboodle, provider of customer-oriented business software and services, is set to host an exclusive lunch event for top Australian IT executives. On Friday, November 21, Tim Sheedy, senior analyst with Forrester Research, will present to an invitation-only audience at the Park Hyatt Hotel in Sydney.

Sheedy’s presentation, Embracing Dynamic Business Applications – Understanding the drive towards the next generation of business applications, will focus on the implications for Australian businesses of the dynamic business application principles – design for people, build for change.

In order to successfully embrace the next generation of business applications, certain changes will be necessary within Australian IT departments. Sheedy will highlight some of the key factors driving dynamic business applications and how organizations can be better prepared for this next generation of business application. It will also look at a number of businesses that have made the shift towards dynamic business applications, and how these new applications are helping them meet their business goals and objectives.

“We are always keen to work with industry thought leaders to help educate the market on the latest developments,” said Brian Donn, Australian business unit director, Sword Ciboodle. “Dynamic applications represent the future of business software, and we are pleased to be working with Forrester Research to bring this message to an Australian audience.”

About Sword Ciboodle

Sword Ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword Ciboodle’s clients achieve higher revenues from their customers and reduce operational costs. Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.sword-ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally.

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.

Sword Ciboodle makes Top 10 call centre software list

Sword Ciboodle the only enterprise CRM product to make list - recognised for ability to address contact centre productivity issues

Glasgow, U.K. November 7, 2008 - Sword Ciboodle, provider of customer-oriented business software and services, today announced that it has been included on Call Centre Helper's Top 10 call centre software list. The list is based on the companies and products that have most impressed the magazines editor over the past year.

Recently recognised by analyst firm, Forrester, as the leader in process-centric customer service, ciboodle is the only software of its kind to be included in the Top 10. Sword Ciboodle's strength in improving contact centre agent productivity was a key factor in its inclusion on the list.

Today more than ever, productivity issues continue to plague call centres and the need for effective desktop software solutions has never been greater, said Jonty Pearce, editor, Call Centre Helper. Sword Ciboodle is a good example of a company that addresses the productivity nightmare head-on.
A complete list of the Top 10 Call Centre Software can be viewed at: http://www.callcentrehelper.com/call-centre-software-2276.htm

We are delighted to have made the Top 10 list, and view it as another validation of Sword Ciboodles ever-increasing popularity in the contact centre market,said Mike Hughes, business unit director, Sword Ciboodle. Agent productivity is one of the many important areas that ciboodle helps contact centres improve, and we are increasingly being recognised for our ability to deliver benefits like this with a time-to-value that is unparalleled in the market.

About Call Centre Helper

Call Centre Helper (www.callcentrehelper.com) is the UK's leading call centre magazine.

Call Centre Helper is a free, online weekly magazine aimed at giving call centre people up-to-the-minute advice on how to make their businesses work more effectively.

Separated in to four distinct areas - call centre management; call centre technology; call centre life; and call centre jobs (there are currently over 300 live vacancies on the site) - the aim is to help readers navigate as swiftly as possible to the area that interests them most.

Sword Ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword Ciboodle's clients achieve higher revenues from their customers and reduce operational costs. Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.sword-ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally.

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.

Media and analysts contact:

Danny Sullivan
inmedia Public Relations Inc.
Tel (UK): +44 (0) 141 404 6478ÂÂ
Tel (US): +1 613 686 5657
Email: dsullivan@inmedia.com

Leo Valiquette
inmedia Public Relations Inc.
Tel: 613-234-7227 x226
Email: lvaliquette@inmedia.com

Nutricia rolls out Sword ciboodle for multi-channel CRM

Replaces existing system to provide single desktop view of customer interactions

Glasgow, U.K. October 28, 2008 Sword ciboodle, provider of customer-oriented business software and services, today announced that it is working with UK baby food giant, Nutricia Ltd., to help the company enhance its customer service capabilities. By deploying Sword ciboodle's award-winning CRM platform, Nutricia aims to boost its contact centre's performance in order to provide an improved experience for its customers.

Part of Groupe Danone's Baby Nutrition division, Nutricia is the UK's leading baby feeding company and markets and distributes well-known baby food brands Cow & Gate and Aptamil.

Nutricia runs customer relationship programmes both in the consumer and healthcare professional marketplace, supported by an expert Careline staffed by dieticians, nutritionists, midwives and experienced mothers. The programmes are designed to provide information, support and advice to their respective audiences, via a wide range of contact channels, including phone, postal mailings, website, email, SMS, live web chat and a desktop character.

Sword ciboodle is providing Nutricia with a CRM platform that links the various contact channels, and provides a consolidated, historical view of each customer's interactions with the company. The system is also designed to accommodate an expected growth in the number of contacts over time and, through improved efficiency, is capable of handling increasing volumes without the need to increase staff numbers.

Sword ciboodle provides us with a much clearer view of the interactions mothers have with our CRM channels and our Careline, which enables us to deliver a highly personalised service that drives advocacy of our services and our brands,said Nic Yates, Head of CRM, Nutricia Ltd. The product will improve the level of service that we can offer our customers across all channels, while also saving costs through efficiency, and we believe that this project will set a CRM best practice standard for our group.

Sword ciboodle will underpin Nutricia's contact centre operation, providing its teams of advisors with a vastly simplified single desktop view of each customer's contact history, allowing them to easily access previous contact records to determine what questions have previously been asked and what advice has been provided. All contact centre channels will be integrated into the new platform, ensuring a complete, auditable record of all interactions.

The system is also designed to eliminate the data quality issues that resulted through previous duplication of customer information, and will significantly reduce the number of inefficient manual processes that were once prevalent.

We are very pleased to have secured another prominent customer like Nutricia, whose brands are a household name, said Mike Hughes, business unit director, Sword ciboodle. It is a testament to Nutricia's commitment to improving its customer care that it has selected Sword ciboodle to help improve its customer service capabilities, and we are delighted to be working with them to achieve this.

About Sword ciboodle

Sword ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword ciboodle's clients achieve higher revenues from their customers and reduce operational costs. Sword ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally. 

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.