Sword Ciboodle hosts executive lunch with Forrester Research

Exclusive event for Australian IT leaders at the Park Hyatt, Sydney

Sword Ciboodle, provider of customer-oriented business software and services, is set to host an exclusive lunch event for top Australian IT executives. On Friday, November 21, Tim Sheedy, senior analyst with Forrester Research, will present to an invitation-only audience at the Park Hyatt Hotel in Sydney.

Sheedy’s presentation, Embracing Dynamic Business Applications – Understanding the drive towards the next generation of business applications, will focus on the implications for Australian businesses of the dynamic business application principles – design for people, build for change.

In order to successfully embrace the next generation of business applications, certain changes will be necessary within Australian IT departments. Sheedy will highlight some of the key factors driving dynamic business applications and how organizations can be better prepared for this next generation of business application. It will also look at a number of businesses that have made the shift towards dynamic business applications, and how these new applications are helping them meet their business goals and objectives.

“We are always keen to work with industry thought leaders to help educate the market on the latest developments,” said Brian Donn, Australian business unit director, Sword Ciboodle. “Dynamic applications represent the future of business software, and we are pleased to be working with Forrester Research to bring this message to an Australian audience.”

About Sword Ciboodle

Sword Ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword Ciboodle’s clients achieve higher revenues from their customers and reduce operational costs. Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.sword-ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally.

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.

Sword Ciboodle makes Top 10 call centre software list

Sword Ciboodle the only enterprise CRM product to make list - recognised for ability to address contact centre productivity issues

Glasgow, U.K. November 7, 2008 - Sword Ciboodle, provider of customer-oriented business software and services, today announced that it has been included on Call Centre Helper's Top 10 call centre software list. The list is based on the companies and products that have most impressed the magazines editor over the past year.

Recently recognised by analyst firm, Forrester, as the leader in process-centric customer service, ciboodle is the only software of its kind to be included in the Top 10. Sword Ciboodle's strength in improving contact centre agent productivity was a key factor in its inclusion on the list.

Today more than ever, productivity issues continue to plague call centres and the need for effective desktop software solutions has never been greater, said Jonty Pearce, editor, Call Centre Helper. Sword Ciboodle is a good example of a company that addresses the productivity nightmare head-on.
A complete list of the Top 10 Call Centre Software can be viewed at: http://www.callcentrehelper.com/call-centre-software-2276.htm

We are delighted to have made the Top 10 list, and view it as another validation of Sword Ciboodles ever-increasing popularity in the contact centre market,said Mike Hughes, business unit director, Sword Ciboodle. Agent productivity is one of the many important areas that ciboodle helps contact centres improve, and we are increasingly being recognised for our ability to deliver benefits like this with a time-to-value that is unparalleled in the market.

About Call Centre Helper

Call Centre Helper (www.callcentrehelper.com) is the UK's leading call centre magazine.

Call Centre Helper is a free, online weekly magazine aimed at giving call centre people up-to-the-minute advice on how to make their businesses work more effectively.

Separated in to four distinct areas - call centre management; call centre technology; call centre life; and call centre jobs (there are currently over 300 live vacancies on the site) - the aim is to help readers navigate as swiftly as possible to the area that interests them most.

Sword Ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword Ciboodle's clients achieve higher revenues from their customers and reduce operational costs. Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.sword-ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally.

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.

Media and analysts contact:

Danny Sullivan
inmedia Public Relations Inc.
Tel (UK): +44 (0) 141 404 6478ÂÂ
Tel (US): +1 613 686 5657
Email: dsullivan@inmedia.com

Leo Valiquette
inmedia Public Relations Inc.
Tel: 613-234-7227 x226
Email: lvaliquette@inmedia.com