The banking industry is not generally known for being nimble about its strategy. Standard Bank of South Africa, which was established in 1862, recently broke from tradition and relaunched with a customer-centric model and global expansion.
In recognition of those efforts, Standard—the largest South African banking group ranked by assets and earnings— was voted the overall winner at the CRM Excellence Awards at the Gartner CRM Summit in London last month.
22
Apr
2008