Steven Thurlow, Sword Ciboodle CTO writes:
Ultimately, the 360-degree view is the very least that a customer expects of an organisation. They are not concerned with the internal departmental, line of business, political or system silos that all businesses have. They simply see one enterprise; it is vital that organisations see them and serve them just as clearly; this is a basic foundation for delivering a good customer experience.
(Call Centre Helper)