Sword Ciboodle gets a new look for the road ahead

Sword Ciboodle, provider of customer-oriented business software and services, today revealed its new corporate brand, which sees the company adopt the distinctive blue and yellow colour scheme of its parent company, Sword Group.

Originally founded as Graham Technology in 1986, the company launched its groundbreaking CRM software suite, ciboodle, in 2006. Sword Group acquired the company in early 2008, following a stunning first year of sales for ciboodle, which saw a host of new customer wins, spanning seven industries and five countries. The new brand reflects the ongoing integration of the two firms since the acquisition.

"Sword Ciboodle is now well-positioned within Sword Group as the strategic front-end solution for a global leader in high value business applications, and the new brand drives home that connection," said Mike Hughes, COO, Sword Group. "We are looking ahead to 2009 with great cause for optimism, as our business across the globe, and in particular the United States, continues to benefit from the added reach and market penetration of Sword Group."

About Sword Ciboodle

Sword Ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword Ciboodle’s clients achieve higher revenues from their customers and reduce operational costs. Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.sword-ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally.

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.