Sword Ciboodle hosts executive lunch with Forrester Research

Exclusive event for Australian IT leaders at the Park Hyatt, Sydney

Sword Ciboodle, provider of customer-oriented business software and services, is set to host an exclusive lunch event for top Australian IT executives. On Friday, November 21, Tim Sheedy, senior analyst with Forrester Research, will present to an invitation-only audience at the Park Hyatt Hotel in Sydney.

Sheedy’s presentation, Embracing Dynamic Business Applications – Understanding the drive towards the next generation of business applications, will focus on the implications for Australian businesses of the dynamic business application principles – design for people, build for change.

In order to successfully embrace the next generation of business applications, certain changes will be necessary within Australian IT departments. Sheedy will highlight some of the key factors driving dynamic business applications and how organizations can be better prepared for this next generation of business application. It will also look at a number of businesses that have made the shift towards dynamic business applications, and how these new applications are helping them meet their business goals and objectives.

“We are always keen to work with industry thought leaders to help educate the market on the latest developments,” said Brian Donn, Australian business unit director, Sword Ciboodle. “Dynamic applications represent the future of business software, and we are pleased to be working with Forrester Research to bring this message to an Australian audience.”

About Sword Ciboodle

Sword Ciboodle helps improve the way large organisations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword Ciboodle’s clients achieve higher revenues from their customers and reduce operational costs. Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. For more information, please visit www.sword-ciboodle.com.

About Sword Group

Sword Group delivers high value business applications to the world's largest companies globally.

With operations in 37 countries, Sword today employs over 2000 people and in fiscal year ending December 2007 generated $263m in consolidated revenue.

An international leader in the delivery of Business Process Improvement solutions, Sword's skills, infrastructure and experience help our customers across regulated industries optimise performance, increase efficiencies and maximise return on investment.

With flexible delivery options, including On Demand and On Premises, combined with our extensive industry expertise, Sword provides comprehensive support to customers across insurance & healthcare, energy, banking & finance, telecoms, utilities, engineering & construction and government.

For more information, please visit www.sword-group.com.